The main aim of Cape Flora SA is to ensure the sustainability of the fynbos industry and by becoming a member you will contribute to addressing the following focus areas in a sensible and pro-active manner:

• Research, technology transfer, plant improvement, and certification
• Product/Cultivar development
• Promote trade and market access
• Market development and consumer education
• Transformation, education and training, social and economic development in the industry, including land reform
• Development and distribution of industry information and statistics
• Effective communication between industry role players and other target groups

CFSA believes all stakeholders should work together to ensure these common goals are met. Implementing these types of initiatives is only possible if funds are raised within the industry and  coordinated  by a formal industry body, like Cape Flora SA.