Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Our Vision
We work to bring a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Past & Upcoming events
European market hungry for newer waxflower varieties
“We could see the European market was hungry for newer varieties of waxflower”, says Hans Hettasch of Arnelia Farms
Iqhude Supply and Farming – from humble beginnings to a thriving family business
The beginning Michael Mxokozeli started farming in 2006 in the Grabouw area with three pigs and 20 chickens. By 2010,…
Investing in the long-term capacity and success of the local fynbos industry
The participants of Cape Flora’s two day business skills workshop ranged from being industry stalwarts with 25 years experience in…
Management
The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio:
Mr K Lourens – Chairperson
Dr E-L Louw – Research
Ms J Goliath – Transformation
Mr J Christopher – Sustainability
Mr C Fair – Training & Technical
Mr R de Villiers
Mr S Pieters – Veld Picking
Mr B Grib – Communication & Marketing
Mr F Kirsten