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Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.

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Our Vision


We work to bring a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.

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Management


The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio:

Mr F Prins – Vice Chairperson

Dr L Hoffman – Research

Mr N Esterhuyse – Research

Mr R Baily – Sustainable Harvesting

Ms M Knight – Communication

Ms J Goliath – Transformation

Mr T Basson – Dried Flowers

Mr J Lourens – Veld Harvesting

Mr J Kingsley – JMF

Mr A Rabe – Training

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