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Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Our Vision
We work to bring a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Past & Upcoming events
US: Millennials’ floral purchasing habits
In order to better understand millennials’ preferences for and barriers to purchasing flowers, the American Floral Endowment and the Floral…
Post Harvest Innovation
PHI Innovate 2017 WEB p66-71 PHI Innovate 2017 WEB p60-61 Cape Flora intro PHI Innovate 2017 WEB p62-65 PHI Innovate…
Royal FloraHolland – Valentine’s Day 2017: facts and figures
In the last full week before Valentine's Day, the turnover was € 142 million. This is the highest turnover ever…
Flower bouquet exports by country
FROM HORTIBIZ Flower bouquet exports by country Flower bouquet exports by country totalled US$7.9 billion in 2015 down by an…
Management
The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio:
Mr F Prins – Chairperson
Dr L Hoffman – Research
Mr R Baily – Sustainable Harvesting
Ms J Goliath – Transformation
Mr T Basson – Dried Flowers
Mr J Lourens – Veld Harvesting
Mr J Kingsley – JMF
Mr B Michell – Data collection
Mr B Grib