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Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.

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Our Vision


We work to bring a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.

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Past & Upcoming events


Cape Flora Floral Purchasing Habits

US: Millennials’ floral purchasing habits

In order to better understand millennials’ preferences for and barriers to purchasing flowers, the American Floral Endowment and the Floral…

Cape Flora African Protea

Post Harvest Innovation

PHI Innovate 2017 WEB p66-71 PHI Innovate 2017 WEB p60-61 Cape Flora intro PHI Innovate 2017 WEB p62-65 PHI Innovate…

Cape Flora Royal Flora Holland

Royal FloraHolland – Valentine’s Day 2017: facts and figures

In the last full week before Valentine's Day, the turnover was € 142 million. This is the highest turnover ever…

Cape Flora Proteas Bouquet

Flower bouquet exports by country

FROM HORTIBIZ Flower bouquet exports by country Flower bouquet exports by country totalled US$7.9 billion in 2015 down by an…


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Management


The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio:

Mr F Prins – Chairperson

Dr L Hoffman – Research

Mr R Baily – Sustainable Harvesting

Ms J Goliath – Transformation

Mr T Basson – Dried Flowers

Mr J Lourens – Veld Harvesting

Mr J Kingsley – JMF

Mr B Michell – Data collection

Mr B Grib

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