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Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Our Vision
We work to bring a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.
Past & Upcoming events
In the last full week before Valentine’s Day, the turnover was € 142 million. This is the highest turnover ever…
FROM HORTIBIZ Flower bouquet exports by country Flower bouquet exports by country totalled US$7.9 billion in 2015 down by an…
Royal FloraHolland is preparing for the new ‘af-tuin veilen’ auctioning system. In the coming years, the logistic flows of plants…
Read more about One Erica species colonised the Cape 10 to 15 million years ago
Management
The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio:
Mr F Prins – Chairperson
Dr L Hoffman – Research
Mr N Esterhuyse – Research
Mr R Baily – Sustainable Harvesting
Ms J Goliath – Transformation
Mr T Basson – Dried Flowers
Mr J Lourens – Veld Harvesting
Mr J Kingsley – JMF
Mr A Rabe – Training
Our Partners
