• Cape Flora SA is a non-profit company (NPC) with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry.

About us

Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.


The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio;

Dr L Hoffman – Chairperson
Ms L Richardson – Sustainable Harvesting
Mr A Rabe – Transformation & Training
Mr N Hall – Research
Ms M Knight – Communication
Mr T Basson – Dried Flowers
Mr P Vermaak – Veld Harvesting
Mr J Gerber – Marketing
Mr S Chennells – Ad hoc
Mr J Walsch – JMF


Area representatives:

Boland: Marie Knight
West Coast: Neil Hall
Overberg: Thys Basson
Southern Cape: Pierre Vermaak
Eastern Cape: Johan Gerber
Northern Provinces & KZN: Simon Chennells


The main aim of Cape Flora SA is to ensure the sustainable profitability of the fynbos industry and by becoming a member you will contribute to addressing the following focus areas in a sensible and pro-active manner:

  • Research, technology transfer, plant improvement, and certification
  • Product/Cultivar development
  • Promote trade and market access
  • Market development and consumer education
  • Transformation, education and training, social and economic development in the industry, including land reform
  • Development and distribution of industry information and statistics
  • Effective communication between industry roll players and other target groups

We believe that we can only effectively advance towards achieving benefit for all stakeholders if all of us work together towards these common aims. These types of initiatives are only possible if we as an industry make available own funds, and coordinate actions within an effective industry platform such as Cape Flora SA.
As a member you will also receive:

  • Up to date news and information on the industry such as training courses and conferences.
  • A newsletter containing the latest news of the Cape Flora SA.
  • As an exporter you will receive new business contact opportunities gathered at overseas exhibitions, which also benefits the producer.
  • Workshops and field days are organised for members to participate in.
Photo credits: Flower Valley Conservation Trust. Kobus Tollig Photography. Dr Gerhard Malan. Fayette Scherwinski. Leon Hugo Photography