• Cape Flora SA is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry.

About us

Cape Flora SA, is a non-profit company (NPC) established in 2005 with the purpose of identifying and addressing the strategic needs of the fynbos and protea industry. Their vision is to bring about a sustainable increase in the demand for, and supply of, high value/high quality fynbos products to discerning international markets to the benefit of all role players in the South African fynbos industry.

To achieve this vision, a range of key strategic programmes have been identified to unlock the industries’ potential which if addressed effectively, will materially contribute towards the overall objectives of the Western Cape and National governments.


The Cape Flora SA Executive Management Committee consist of the following individuals, each with an assigned portfolio;

Ms L Hoffman (chair) – Interim observer to board
Ms L Richardson – Interim observer to board
Mr A Rabe – Interim observer to board
Mr N Hall – portfolio to be confirmed
Mr J Steenkamp – portfolio to be confirmed
Marie Knight – portfolio to be confirmed
Wilhelm Rabe – portfolio to be confirmed
Thys Basson – portfolio to be confirmed
Pierre Vermaak – portfolio to be confirmed
Johan Gerber – portfolio to be confirmed
Simon Chennells – portfolio to be confirmed


Area representatives:

Boland: Marie Knight
West Coast: Neil Hall
Overberg (cultivated): Wilhelm Rabe
Overberg (dry): Thys Basson
Southern Cape: Japie Steenkamp
Southern Cape (veld): Pierre Vermaak
Eastern Cape: Johan Gerber
Northern Provinces & KZN: Simon Chennells


The main aim of Cape Flora SA is to ensure the sustainable profitability of the fynbos industry and by becoming a member you will contribute to addressing the following focus areas in a sensible and pro-active manner:

  • Research, technology transfer, plant improvement, and certification
  • Product/Cultivar development
  • Promote trade and market access to new markets
  • Market development and consumer education
  • Transformation, education and training, social and economic development in the industry, including land reform
  • Development and distribution of industry information and statistics
  • Effective communication between industry roll players and other target groups

Some of these aims have already been achieved, while others are in process. We believe that we can only effectively advance towards achieving benefit for all stakeholders if all of us work together towards these common aims. These types of initiatives are only possible if we as an industry make available own funds, and coordinate actions within an effective industry platform such as Cape Flora SA.
As a member you will also receive:

  • Up to date news and information on the industry such as training courses and conferences via email
  • A newsletter containing the latest activities of the Cape Flora SA.
  • As an exporter you will receive new business contact opportunities gathered at overseas exhibitions, which also benefits the producer
  • Workshops and field days are organised for members to participate in